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- Standard page headings should generally use title case, meaning the first letter of each word is capitalized, except for articles, conjunctions, and prepositions under five letters. For example, Payment Reports.
- Landing pages, educational modals, and other more marketing-related pieces may have a heading that’s a full sentence; in this instance sentence case should be employed along with the appropriate punctuation. For example, Take charge of your future with the new Podium Dashboard.
- If your headings are incomplete sentences, use title case. If you have several headings in sequence it’s most important to make them parallel (all title case or all sentence case with punctuation).
