- Use the appropriate mark ( ™ or ®) in first or most prominent instance only.
- Never use a trademark in the possessive. Brands are owned, they do not own. For example, use “go to Podium” not “go to Podium’s website.”
- Never use a trademark in the plural.
- Never use a trademark as a verb.
- Never abbreviate a trademarked term unless the abbreviation is also a trademarked term.
